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1390/04/23 :: نویسنده : سروش نامجویان

Million Dollar Bumble-Bee


I had an appointment in Beverly Hills, just off Rodeo Drive yesterday so I took a detour to take in the sites. Rodeo is a treat in itself but also pretty cool if you’re into cars. All the big marques parade back and forth driven by the usual characters that know the price of all but the value of none. Either way it's good fun. While walking to my appointment, I saw a crowd milling around a car in front of the Bijan store. The store is named after its founder, Bijan Pakzad who is quite a mogul here in LA with billboards displaying Mr. Bijan’s smiling face and his flagship store taking prominence in the middle of Rodeo. Take a peak through the shop window and you’ll see why Bijan has the envious title, at least amongst his peers, of the most expensive store on Rodeo Drive. Well I crossed the street and this is what I saw:

A yellow and black Bugatii Veyron, yup yellow and black!

You may be asking “what the French toast, of all the colors, why would you spend $1 million on a car and order it in yellow and black?” Well yellow and black happens to be the signature colors of the Bijan brand, a brand that does not cater to the shrinking violets of the world but instead to the loud and brash captains of industry. The Bugatii looked great and upon closer inspection I could see the Bijan signature on the left quarter panel as well as what looked like the face of a Venetian Lion on the front hood of the car, painted to display a shadow effect behind the layers of gloss black paint. I’m sure I’m off here on the lion motif, if you're reading Mr Pakzad, please feel free to correct me. Again not the colour I would have picked but since the car is a promotional piece as well as one of Bijan’s personal rides, there must be a tax break in there somewhere, so I can appreciate what’s behind the thinking. Watch out for the Club Sport Z in black and green….not. Irrespective of the color, the car looked great. Heck, yellow and black, make mine neon pink I’ll be driving it around with a smile on my face.





Here’s a bit about Biijan's car collection from wikipedia:
Bijan is known also for his cars: he has a Yellow Bentley Azure with black interior, as well as a Black Bentley Azure with yellow interior. He is also known to have a Black Mercedes-Benz SLR McLaren with a customized paint scheme, a yellow Ferrari 430, a Yellow Rolls Royce Drophead Coupe, and a Bugatti Veyron, all of which he is known to park outside of his Rodeo Drive boutique.




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